<aside> 🎨 Work Personality Traits -
🧲Proactive ⏱️Fast Turnaround 📱Clear Communication 💻Tech-Savvy
~ Availability ~ Sundays to Fridays (11AM to 5PM) PST
“Man is born free, but everywhere he’s in chains” ~ Voltaire
</aside>
I have a profound interest in creating content of multiple categories that resonate remarkably with any targeted audiences for the brands that wish to connect. Nurturing a relationship based on trust as well as transparency is the first step towards a lifelong relationship between a brand and its customers. I have learned the insights and technicalities of ensuring greater exposure of content through search marketing by studying courses designed by famous marketers like Isaac Rudansky, Gary Vee, and Robert Dean available on Udemy as well as LinkedIn Learning.
<aside> 💡 Created audience segments on Klaviyo and Mailchimp for different companies (NGO, eCommerce) to personalize automated emails. Send out email campaigns by brainstorming design ideas with the designer and copywriter. Design wireframes using Figma for the designer to generate unique email designs. Build automated emails for re-engaging with each customer while continuing to build trust with useful content only. (Contractual 2 months).
</aside>
<aside> 💡 Develop Dr. Haque’s Wikipedia profile and generate a biography that gets approved by Wikipedia. Additionally, generated articles on Medium, grow Pinterest, and show up on Google Knowledge Panel. Google Business Profile of American Integrative Meds is created by myself prior to getting approved any listed under Google local search results. (November 2024 - March 2025)
</aside>
<aside> 💡 Set up automations using ClickUp for streamlining remote workflow. Create client onboarding process, prepare employee handbook/SOPs, instant communication dashboard and project management. Contractual project (April 1st - June 1st 2024)
</aside>
Apr 04, 2019 - Jul 15, 2022
<aside> 💡 Managed client accounts for email marketing with Klaviyo. Tasks included, uploading email campaigns, setting up email flows based on conditions, and prospect outreach through social media.
</aside>
<aside> 💡 Organize company documents on Google Drive as well as generating monthly reports for analyzing and discussing key metrics with clients for elevating email deliverability and ultimately, conversion rates.
</aside>
The pictures on the right are screenshots from Klaviyo and Google Analytics. Looking at each of the screenshots will provide you with clearer understanding of my work and everything I have been able to achieve for my existing clientele.
The cumulative revenue compared to last year has been larger also revealing the open rate, click through, and deliverability of email campaigns and automated flows.
With time, we have been able to grow our email list as well as properly segmented our recipients based on their purchase behavior or engagement. Best part is, since 2022 there have been 0 “Unsubscribe” request in response to our regular emails.
Additionally, from GA-4 screenshots you can also notice the number of engaged visitors to the website redirected from our emails as I am using Klaviyo. The number of returning users remains steadily high, therefore, indicating continuous client-relationship and repeat purchase from existing clients.
The images on the right hand column have been taken from the Analytics dashboard indicating the growth factors of their websites and ultimately their businesses in time.
Studying numbers facilitates better decision making, furthermore, success becomes imminent when you are able to predetermine the possible outcomes as an Online Business Manager.
Newsletter sign up as the Event Count in GA-4 with 9K subscription rate on the website. Estimated 3K users have encountered Radiance Artistic Dental webste in Boulder, Colorado, USA
Delivered 28% improved organic search results reaching to over 1000 users, as per SEMrush
The bar graph shows that most new users arrive through Organic Search, making it the strongest acquisition channel by a wide margin compared to Direct, Paid Search, Social, Email, and Referral
Organic search is driving the most new users, showing strong SEO growth and clear potential for more leads. Besides the homepage, some of the blogs are performing better consistently
There’s a significant spike in organic search generating new users to arrive on the website. The number continues to grow as this data is from 17th Feb 2026.
White Tooth Dental Family Dentistry:
Performance between March 2026 - August 2026
Visitors interacted with the Google Business Profile searching locally in Bloor West Village, Toronto, ON
Patients sought for direction to the clinic through the Google Business Profile
Mar 3, 2018 - Feb 19, 2024
<aside> 💡 At SkyTech BPO, I managed their inhouse campaigns on home improvement and janitorial. List of responsibilities include, updating WordPress websites by implementing white hat SEO techniques aligning with frequent algorithm updates.
</aside>
<aside> 💡 Manage and update social media channels and engage with community for lead generation prior to engagement. Craft newsletter and build email lists for outreach.
</aside>
Both campaigns and flows have generated revenue for the system.
Over $19K generated from emails as per Klaviyo’s insight analytics.
0 Unsubscriber rate since 2021. Open rate always soaring since then!
Returning users are encouraged to subscibe and renewed for another year!
Increasing form submission rate indicating large lead lists formation on Klaviyo’s database
_over_1_year.png)
Organic inquiry generated from website visitors filling in the Contact Us form page. We reached out to these prospects who actually purchased the offered services.
No “Unsubscribe” or complaint for the past 90 days.
Engaged users from the USA (target geography) generated from organic Google search based on the KW’s we targeted through the SEO campaign
The GA4 data shows strong engagement across key website pages, with the homepage leading traffic and the Meet Our Team page keeping visitors engaged the longest. This indicates growing user interest, trust-building behavior, and strong potential to convert more visitors through service pages, location pages, and clear appointment CTAs.
The GA4 country report shows that Canada is the strongest traffic source, leading with the highest active users, new users, engaged sessions, and engagement rate. The United States also contributes strong visitor volume, while Singapore adds additional reach. Overall, the data shows healthy international visibility with Canada (the targeted geography) driving the most engaged audience and the strongest potential for conversions.
The GA4 event data shows strong website activity, with page views leading at 2.5K, followed by session starts, user engagement, and first visits. This reflects healthy traffic flow and growing visitor interaction across the website.
White Tooth Dental Family Dentistry:
Calls made between March 2026 - August 2026
Number of visitors that pressed the ‘Call Now’ button on my client’s Google Business Profile
Number of local traffic generated through organic ranking on Google search results, including on Google Maps
"Rafa was an amazing add to our growing company when we started growing and scaling. He's proficient in and an excellent add to any email marketing agency. He was a huge help throughout the two years that we worked together within Klaviyo, Google Slides, Sheets and helping to analyze campaign data. He also was an amazing help in organizing our internal files and creating and maintaining a structure that worked for us. We used an entire suite of tools together, the most important being Klaviyo and Asana - both of which he excels in. Would recommend adding him to your email marketing team :)" - Chormaic S. | Founder & CEO ⭐⭐⭐⭐⭐
"We worked with Rafa at our company for around 2 years part time. He's extremely dedicated, hardworking & will do his best to continue to learn & improve. He cares deeply about what he does & will treat your business/company as his own. Plus, he's a great guy. Very kind & caring. I would definitely recommend working with Rafa & bringing him onto your team. " - Andrew B. | Founder & CFO ⭐⭐⭐⭐⭐
"In Rafayatul’s tenure at Cloud Digital, he was a valuable asset to the team. He is attentive and willing to go the extra mile to get the job done. Particularly, he excels in interpersonal communication, taking on new and unfamiliar tasks, and working closely with executives to improve efficiency." - Edwin McCray, DO, MHA | CEO ⭐⭐⭐⭐⭐ ****